Hi, I'm [Name]
If you want (What you do and who you do it for), you're in the right place.
(Why you’re uniquely qualified to help them solve their problem).
I know what it’s like to… [have the transformation that they want].
But it wasn't always this way...
(Transformational Story: Choose 1 of the 3 options in the Website Copy Strategy Guide:
Lowest Low, Passion or Transformation. Keep it to 1-2 paragraphs.)
Bold statement declaring it's not their fault.
Reasons why it’s not their fault (limiting beliefs, conventional wisdom that’s led them astray, don’t know what they don’t know).
I can help you stop [pain point 1, pain point 2, and pain point 3...
If you're anything like me, you want...
- Result 1
- Result 2
- Result 3
That’s why I created (Freebie). To help you get (Big Why).
[It’s time to fix this problem.]
[The Secret] What most people don’t know that keeps them stuck, or the belief most people have that keeps them stuck.
[Call to Action] This is either a call to action to sign up for your freebie (put an optin form below this section if that’s what you do) OR you can invite them to a discovery call or to check out your Services or Work With Me page.
Irresistible Call to Action for Freebie
Enter your name and email and I’ll send [Freebie Name] straight to your inbox!